Ice cream for bears
Insight: People want ice cream made with real ingredients but almost every brand is full of stuff that doesn't belong there.
Big Idea: Ice Cream for Bears is the ice cream that finally has nothing to hide because it's only made with four natural ingredients.
Execution: We recreated a 1930s expedition film to document the discovery of ice cream in its purest form — four ingredients, unchanged, exactly as nature intended.
The Expedition
From the frozen peaks of the Caucasus mountains, our expedition set out to recover what ice cream was before the world decided to improve it.
