Outdoor Activation:

Arc’teryx will send some of the world’s best climbers to ascend iconic mountains and high-altitude camps, where they will plant stripped-down Arc’teryx jackets on poles like expedition flags. These “Arc’teryx Flags” transform famous routes, Everest Base Camp, Mont Blanc, Patagonia, Denali, and others, into living markers of elite achievement. Any climber who reaches one can interact with it, touch it, take a photo, creating an organic ritual that proves they’ve truly earned their place in the climbing community. As these summit photos and videos circulate, they become powerful social proof: reaching an Arc’teryx Flag signals authenticity, skill, and commitment. The campaign elevates the jacket from gear to a badge of honor, turning real climbers into storytellers and positioning Arc’teryx as the brand for those who aspire to the highest levels of the sport.