Insight:
Coke is already part of the meal, but in a world obsessed with photographing food, it often becomes the background detail nobody notices.

Big idea:
CokeBomb turns Coca Cola Zero Sugar from the thing people miss in the background of food culture into the thing everyone starts searching for.

Execution:
We hid Coke Zero inside delivery app uploads, billboards, livestreams, celebrity sightings, and fan meal posts, then challenged people to spot it, post it, and call it a CokeBomb.