INSIGHT: EARBUDS SOUND GREAT BUT FEEL AWFUL.
BIG IDEA: BOSE OPEN ULTRA EARBUDS ARE AS LIGHT AS A FEATHER.
EXECUTION: AN INTERACTIVE AI-POWERED TOUCHSCREEN THAT VISUALLY DEMONSTRATES HOW INCREDIBLY LIGHT THE BOSE OPEN ULTRA EARBUDS
THE FIRST SCALE YOU’RE HAPPY TO SEE
CLIENT: BOSE
THE CONCEPT IS AN INTERACTIVE AI-POWERED TOUCHSCREEN THAT VISUALLY DEMONSTRATES HOW INCREDIBLY LIGHT THE BOSE OPEN ULTRA EARBUDS ARE BY COMPARING THEM TO REAL OBJECTS PEOPLE CARRY EVERY DAY. USERS SIMPLY HOLD AN ITEM LIKE A PHONE, KEYS, OR SUNGLASSES UP TO THE KIOSK’S CAMERA, WHICH USES AI TO RECOGNIZE THE OBJECT AND ESTIMATE ITS WEIGHT. THE SCREEN THEN FILLS WITH ANIMATED BOSE OPEN ULTRA EARBUDS POURING IN AND STACKING UP UNTIL THEIR COMBINED WEIGHT MATCHES THE USER’S ITEM. AS THE EARBUDS ACCUMULATE, THE KIOSK REVEALS HOW MANY PAIRS EQUAL THE OBJECT’S WEIGHT, CREATING A MEMORABLE, PLAYFUL, AND INTUITIVE WAY TO SHOWCASE JUST HOW FEATHER-LIGHT THE EARBUDS TRULY ARE.