experience

Eli and Pesto TikTok + Instagram + Facebook — CEO/Founder — New York, NY (Mar 2016 – Present)

Collaborated with 50+ brands and restaurants to create viral content that increased their customer base by an average of 15%, resulting in an estimated $5M+ in total additional revenue.

Developed and executed social media marketing campaigns resulting in a total of over 8 billion views across various platforms, including TikTok, Instagram, and YouTube.

Amassed over 2 million followers on my personal accounts across various platforms, demonstrating my proficiency in all content forms, recognized as one of the top creators on TikTok.

Syracuse University Social Media Ambassador — Social Media Ambassador — Syracuse, NY (Aug 2022 – Aug 2023)

Developed and executed a comprehensive social media campaign that reached over 2 million potential students, resulting in an increase in interest for Syracuse University and significant boost in inquiries from prospective students.

Collaborated with a selected team to create innovative content that showcased the university’s unique programs and campus culture, resulting in an increase of engagement on social media platforms.

Motif FoodWorks — Intern — Boston, MA (May 2023 – Aug 2023)

Created high-quality photo and video content for social media platforms, resulting in a 50% increase in user
engagement and driving brand awareness for lab-grown meat research.

Utilized analytical tools to track trends, engagement, and audience growth on social media platforms,
resulting in a 230% increase in followers across Instagram, LinkedIn, and Twitter.

BuzzFeed  — Community Writer  — New York, NY (Feb 2019-Mar 2020)

Researched and produced 30+ viral articles for Buzzfeed, generating millions of views collectively,
contributing to the platform’s ongoing success.

Crafted compelling content that resulted in top-performing articles being featured on Buzzfeed’s main page and YouTube channels with a combined monthly traffic of 100 million visitors.

Collaborated with an editorial team to brainstorm, write, and edit feature stories that led to being ranked as one of the top viewed writers of the year.

FoodGuardian — CEO/Founder — New York, NY (Jan 2024 – Present)

Founded and developed FoodGuardian, an innovative AI-powered application designed to reduce food waste by scanning grocery receipts to catalog perishable items, alert users of impending expirations, and generate recipes.

Currently overseeing the funding process, engaging with potential investors to secure financial backing and expand app capabilities.